We challenge conventional business

for a better world



The sustainability tsunami will transform businesses in the next decade. We help our clients become winners in the sustainability race




We have assisted Ege Carpets in developing a new long-term strategy on sustainability aligned with customer needs, market conditions, the SDG’s, trends, and the corporate strategy. Ege Carpets have a long tradition of working systematically with CSR and sustainability on various issues. Therefore, one of the most important tasks was to sharpen the focus on Ege Carpets sustainability efforts going forward. We did this by selecting a handful of lighthouse targets, deselecting others, and applying internal knowledge and expertise across line of business.

“We were very happy working together with kissCSR on our new sustainability strategy. They applied a systematic approach that together with their expertise ensured an effective strategy that is easy to communicate and will have an enormous impact”.

Henrik Schmidt Hansen, Group CSR Director, Ege 


When developing the new strategy, we also carried out a value chain assessment, benchmark of contract market customers and competitors, and applied best practice. The new lighthouse targets in the strategy are:


  • Sustainable carpets: All products must be raised to Cradle to Cradle Platinum certification level and recycled materials must account for 75% of carpet construction by 2030.

  • From waste to resources: All yarns must be made from recycled or renewable materials by 2030 (50% in 2020).

  • Closing the loop: All components must be separated and reused by 2030.

  • CO2-positivity: New technology must not only cover the need for energy but also generate an energy surplus.


Ege Carpets in short:
Ege Carpets is one of Europe's leading companies in regard to design, development and production of unique, high-quality carpets with respect for the environment.



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An ADD-ON strategy or a

real strategy?

Sustainable strategy

& branding

Most strategies on sustainability are fluffy, conventional and mirror competitor’s efforts. We do the exact opposite! We link it to the core business and turns it into a measurable market differentiator 

Outsource CSR

We have successfully solved essential sustainability and CSR assignments due to redundancies, maternity leave, or challenges in finding the right candidate with the right skills and competencies. We can cost-effectively ensure that you continue to meet stakeholder demands and expectations

In need of A PROFESSIONAL and




Is your sales force equipped to

sell sustainability?

Sustainable go-to-market

Sustainability is rapidly becoming a competitive parameter in customer dialogues whether  B2B or B2C. However, this challenge conventional solution selling, marketing and sales profiles. We make sustainability pay off in the market   



We stay true to our name and Keep It Simple and Sincere


We mix sincere impact with return on investment


We are confident that sustainable businesses outmatch conventional businesses 



kissCSR is an independent management consulting firm focusing on the intersection between sustainability and strategy. Our mission is to push conventional businesses in a more sustainable direction. The company was founded by Morten Hove Tang-Jensen and Jan Damkjær in 2018, fuelled by the founders' shared passion for sustainability, and to enable businesses to reap the commercial benefits of engaging in sustainability.

Simplicity and sincerity are not only part of our name and approach but also our way of doing business. Our customers, no matter size, deal directly with the owners from the initial meeting to the final handover. Working closely with a small bunch of customers enables us to focus on tailored solutions and superior service. We are confident that quality work together with personal service is what bring customers back - time and again.

kissCSR holds over 25 years’ experience in the tension field between sustainability, business development, strategy, and sales in companies such as Ørsted, Novozymes and Siemens. We have partnered for impact with customers in a variety of industries such as design and furniture, transport, healthcare, and numerous manufacturing companies including aerospace and construction.

To succeed with sustainability, it is paramount to Keep It Simple & Sincere. It needs to be understandable and executable - and more importantly - it is all about bringing passion and magic into sustainability. We challenge what you think you know on sustainability, confront fluffy CSR and enable you to take advantage of the biggest challenge of the twenty-first century.   

kiss was founded in 2018 by Morten Hove Tang-Jensen and Jan Damkjær as a strategy and management consultancy.


We work with clients to make them winners in the sustainability race through deep commercial insights and a long track-record on sustainability combined with experience from a variety of sectors and industries

"We are confident that sustainability will transform organisations for the better in the next decade"


Morten Hove Tang-Jensen


+45 29 73 25 25



Jan Damkjær


+45 29 73 25 00


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