Who doesn't want a
sustainable strategy?
Let it be truly sustainable
The reality that companies need to navigate in is drastically changing. The sustainability agenda with genuine purpose, rapidly shifing expectations and the global goals is the focal point of this paradigm shift. It is suddenly mainstream that companies seek to capitalize on sustainability to stay ahead in the race for customers, investors and talent. The sustainability agenda is no longer just a matter of compliance and risk management, but a matter of securing the future of the company.
Sustainability transforms businesses. However, many CSR and sustainability strategies are high-flying and disconnected from the corporate strategy and a commercial turn-around is in no way a given to adapt to the sustainability agenda. To succeed sustainability priorities need to be an integral part of the business strategy, be simple and sincere and bring a competitive edge. Our PUMA-methodology will safely and effectively get you there:
1 PRIORiTIzE
Through a systematic review of your value chain we clarify what needs to be prioritized, and deselected, to generate maximum value of the sustainability efforts
We find out which sustainability issues are most relevant to your company
2 utilize
We ensure maximum value of the selected sustainability issues with reference to market benchmark, trends and best practice analysis
We find out where your organisation can benefit from sustainability
3 MANage
We develop an effective governance setup, in alignment with selected target groups and issues ahead of an action plan
We find out who is responsible for progress and results
4 Act
Sustainability priorities are translated to measurable and effective action plans with return on investment on both bottom and top line
You gain from sustainability
CUSTOMER CASES ON STRATEGY
We assisted Berendsen in developing the company’s new long-term sustainability strategy in close alignment with their strong track-record on social responsibility, corporate strategy and DNA. Through an in-depth analysis of Berendsens business, their value chain, interviews with key employees and customers, benchmarks and best practice etc. we outlined a clear direction for their sustainability efforts towards 2030 all encapsulated by a new purpose “Together around clean conscience”.
Key initiatives include: 100% reuse of textile, 100% green car fleet and best workplace in Denmark
The Sustainability Development Goals are an integral part of the strategy and Berendsen have, as the first company in the world, achieved an SDG certification by Bureau Veritas.
Berendsen in short:
Berendsen is part of Elis SA - an international textile, hygiene and facility services partner with a leading position in most of the 28 countries in Europe and Latin America in which they operate. The company is listed on Euronext Paris.
“For us, kissCSR was the decisive factor in finding our way in the complexity of sustainability in terms of sincere impact and return on investment. They bring a very structured approach to the table and hold deep knowledge on numerous sustainability issues from compliance and risk management to go-to-market. We would highly recommend working on sustainability with kissCSR if you want to succeed in making a strategy on sustainability that contributes to the bottom line and at the same time promote a sustainable development".
Anna-Sofie Plougmand, Head of Marketing and Business Development
and Louise Elver, CSR-manager
New expectations in the market
Many of today's most successful companies are active spearheads for purpose and sustainability, not only to support and complement their own business goals, but also to create a broader social impact. They have realized that employees, investors and customers are increasingly making decisions based on involvement and cohesion - whether sharing values, vision or a common purpose with the company. Moreover, conventional strategy, management, marketing and sales methods are increasingly leaving room for new perspectives and new priorities. All in order to contribute to the development of businesses that are proactive and stimulating, but at the same time agile and ready for sudden change.
Boost your brand with sustainability
With the strategy in place, the market must be executed to reap the benefits of the work with sustainability. In order to offer our customers the most competent advice and execution in relation to having sustainability incorporated into branding and marketing, we work closely with the branding agency Won Won. With a long-standing background in branding and design and with customers such as Grundfos, Færch, Central Denmark Region and Karup Design, the two owners of Won Won represent an effective and targeted approach to branding.
WON WON have focus on:
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Sustainability concept: Gather your CSR-efforts in a kreative koncept
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Communication: Ensure you communicate right to the right stakeholders
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Branding: Gives sustainability the right spot in your brand perception
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Marketing: Create interest and actions at your target group
You can choose to engage with Won Won as a strategic advisor independent of kissCSR - and vice versa. If you want to maximize the impact of your company's current and future sustainability initiatives, we recommend a strong combination of both companies.
Visit: Won Won
The global goals enter the corporate strategy
The Sustainable Development Goals (the SDGs) have found their way into the strategy room. It has emerged for both boards and executive management that millions of people in the world live in poverty, the state of biodiversity has never been more depressing, and that climate change is acute and real. These are not exactly new issues, but the global goals have given companies a renewed appetite to grow their business by helping to solve some of the world's biggest challenges to stay fit for the future.
The 17 goals and the 169 targets can seem like a big mouthful. Consequently, we have developed a method which based on the customer's value chain, systematically matches the current business with relevant targets. It provides a simple overview of where and how the company immediately has the biggest impact on the global goals and provides a powerful foundation for building a sustainable corporate strategy.