The reality that companies need to navigate is drastically changing. The sustainability agenda with genuine purpose, increasing regulation, and new expectations from stakeholders are the focal point of this paradigm shift. It is suddenly mainstream that companies seek to capitalize on sustainability to stay ahead in the race for customers, investors, and talent.
The sustainability agenda is no longer just a matter of compliance with current and future legislation and risk management, but a matter of winning customers and employees and securing the future of the company by standing out from the crowd.
We take on several important steps when developing a sustainable strategy as an integral part of the corporate strategy or as a stand-alone strategy on sustainability and ESG.
We get the right ambition in place. Top management and the Board need to agree on the ambition for sustainability and CSR.
We conduct a sustainability and value chain assessment: This will help to identify the organization's current sustainability performance and identify risks and opportunities.
We map relevant industry-specific ESG and sustainability issues and regulation.
We collect sustainability information from peers and insights from best practices to help shape and prioritize focus areas.
We set clear and measurable sustainability targets: This will help to ensure that the strategy is aligned with the company’s overall mission and objectives, and that progress can be tracked and evaluated over time.
We engage stakeholders. Sustainability strategies need to be developed with input and buy-in from key stakeholders.
We identify and prioritize actions: Based on the goals and assessment, identify specific actions that will be taken to improve sustainability performance and prioritize them based on their impact and feasibility.
We help implement and monitor the strategy: Develop an action plan for implementing the actions identified and establish systems for monitoring progress and adjusting as needed. It is often as much about change management as project management.
Many of today's most successful companies are active spearheads for purpose and sustainability, not only to support and complement their own business goals but also to create a broader social impact.
They have realized that employees, investors, and customers are increasingly making decisions based on involvement and cohesion - whether sharing values, vision, or a common purpose with the company.
Moreover, conventional strategy, management, marketing, and sales methods are increasingly leaving room for new perspectives and new priorities. All, to contribute to the development of businesses that are proactive and stimulating, but at the same time agile and ready for a sudden change.